Facebook is adding to its library of certificate programs with the launch of the Six-Course Professional Certification in Marketing Analysis.

Offered in conjunction with Coursera, the program teaches the skills necessary for success in the field of marketing analysis.

According to the United States Bureau of Labor Statistics, the demand for marketing analysts is expected to increase by 96,000 vacancies each year.

Anyone interested in pursuing a career in this field can enroll in the program, even without previous experience.

Facebook says that the courses will teach you what you need to know to be a valuable candidate.

Upon completion of the program, you will earn both the Coursera certification and the Facebook Marketing Science Professional certification, provided you meet all the prerequisites.

Here’s how to register for the course and what is needed to complete it.

Professional Certificate in Facebook Marketing Analysis

How to register

Facebook’s new professional certificate is offered through Coursera.

Those who already have a Coursera subscription can enroll in the program at no additional cost.

Non-members can try the program for free for 7 days. After that, a monthly subscription is required.

It is unlikely that anyone will be able to complete the program during the free trial period, as Facebook estimates that it will take 80 hours to complete it.

Since the program is created to make you an employable marketing analyst, it makes sense that you can’t run it quickly.

However, the trial period should be enough to decide if it’s worth paying or if the field of marketing analytics is right for you in the first place.

What is included in the program

Developed by Aptly marketing analysis experts, the program includes six courses that will teach you to:

• Apply basic marketing principles and make data-driven decisions.
• Apply OSEMN’s data analysis framework to address common analytical questions.
• Use essential analysis tools like Python and SQL to help you collect, connect, and analyze relevant data.
• Collect, sort, evaluate, and visualize marketing data using Tableau.
• Design experiments and test hypotheses to assess the effectiveness of advertising.
• Use Facebook Ads Manager to test ad effectiveness and evaluate results.

Throughout the course, you will have the opportunity to apply the skills you have learned in practical data analysis projects.

Completed projects can even be added to your portfolio to show off a potential employer, Facebook says.

What you get for completing the program

To complete the course, you must pass a final exam offered through Facebook Blueprint.

Facebook provides a study guide to help you prepare for the exam.

The study guide is technically the sixth and final course, which is only available after completing the first five courses.

Therefore, you cannot register and take the exam directly. You have to go through the entire program from start to finish.

After completing the exam, you will get the Marketing Science Certification from Facebook and Coursera.

The certificate can be added to your website, LinkedIn profile, CV, or anywhere else you want to show it.

You’ll also have exclusive access to the Facebook Certification Career Network, a job search platform with over 130 employers looking to hire people with these exact certificates.

The program is available from today and can be completed at your leisure. Remember to cancel the free trial if you decide it’s not for you.

Source: Facebook for businesses

---

Featured Image: PureSolution / Shutterstock