B+C has partnered with an on-going TV ad measurement and attribution company iSpot.tv to bring you a weekly chart, we call it Promo Mojo: exclusive data showing the most promoted TV shows ranked by ad impressions. Our data covers the seven-day period up to April 17.

CMA You better call Saul – which just entered its sixth and final season – is No. 1, making it the most promoted TV show.

Legacy broadcasters are entirely absent from our top five, as AMC is joined by other cable networks: Hallmark Channel, which gives some love to When the heart calls you in second place; Disney Channel, which promotes possible planet collection of DisneyNow Earth Month-themed content in third place; and Food Network, which promotes America’s Worst Cooks Celebrity Edition and Big bet on restaurants in, respectively, fourth and fifth.

Notably, the Disney promo has the highest iSpot attention index of the week (126), meaning that viewers on average were very likely to watch it to the end (vs. interrupting it by changing channel, opening the guide, fast forwarding or turning off the TV).

Impressions: 215,935,689

Interrupt rate: 1.91%

Attention Index: 103 (3% less interruptions than average)

Elf. Types: National 97%, Local 2%, VOD/OTT 1%

Network value: $405,354

Off East network. Expenditure: $675,961

Impressions: 192,302,376

Interruption rate: 3.48%

Attention Index: 104 (4% fewer interruptions than average)

Elf. Types: National 100%, Local 0%, VOD/OTT 0%

Network value: $1,230,259

Off East network. Expense: $0.00

Impressions: 192,296,641

Interrupt rate: 1.90%

Attention Index: 126 (26% less interruptions than average)

Elf. Types: National 99%, Local 0%, VOD/OTT 1%

Network value: $1,176,692

Off East network. Expense: $0.00

Impressions: 191,291,191

Interrupt rate: 1.05%

Attention Index: 113 (13% less interruptions than average)

Elf. Types: National 99%, Local 0%, VOD/OTT 1%

Network value: $680,743

Off East network. Expense: $0.00

Impressions: 174,241,396

Interrupt rate: 1.12%

Attention Index: 111 (11% less interruptions than average)

Elf. Types: National 99%, Local 0%, VOD/OTT 1%

Network value: $612,706

Off East network. Expense: $0.00

* Data provided by iSpot.tvMeasurement of TV Ads for Disruptive Brands*

For more information on Promo Mojo – including promo positions beyond the top five – contact [email protected]

Prints: The total number of impressions in all US homes, including National Linear (Live & Time-shifted), VOD plus OTT and Local.

Attention level: Measures the propensity of consumers to interrupt the broadcast of an advertisement on television. The higher the score, the more complete the views. Actions that interrupt ad playback include changing channels, displaying the guide, fast forwarding, or turning off the TV.

Attention Index: Represents the attention of a specific creative or program placement relative to the average for its respective industry. The average is represented by a score of 100, and the total score range is from 0 to 200. For example, an attention score of 125 means there are 25% fewer interrupted ad plays compared to on average.

Types of printing: Tracked impression types include National (Live + Time-shifted), Local, VOD & OTT. See below for details.

Network value: Estimation of the media value of promotions on the network.

Off-grid expenses: Estimated amount spent in TV broadcast time for spots in this promotion during a given date range.

National: Live: A national promo that was viewed on a live or same-day linear television broadcast, via DVR or on-demand.

Local: A promo that aired during a local commercial break.

VOD: This includes promotions that run in on-demand content in the past three days (i.e., do not contain linear promotional load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).